Most B2B companies prefer SaaS over customized software and the reason is simple - the lower costs and increased functionality of SaaS products! Due to the differences between SaaS and physical or one-time-buy products, the marketing strategies of these products are very different as well. Since the path to successful SaaS marketing varies between companies and solutions, it is easy to feel lost.

Most B2B companies prefer SaaS over customized software and the reason is simple - the lower costs and increased functionality of SaaS products! Due to the differences between SaaS and physical or one-time-buy products, the marketing strategies of these products are very different as well. Since the path to successful SaaS marketing varies between companies and solutions, it is easy to feel lost.